BecauseSUP is a small UK company based on the south coast. Our business has been built from our love for all water sports especially stand up paddle boarding. We finally launched our website in 2018 after a lengthy product development process. As keen water sports enthusiasts we know the importance of having high quality equipment. We would not put our name on anything that is not to our high standard.

We are not interested in supplying the mass production, generic and poorly made equipment that has flooded the market in recent years. All our products have been either custom made to our specification or carefully sourced form multiple manufactures, this ensures all elements from boards to accessories are top of the range . We work with multiple instructors around the UK to aid us with product development and to help promote safety on the water.

Here at BecauseSUP everything is done in house from product design and development all the way through to shipping the products to customers. This DIRECT setup allows customers to deal with us directly without all the middle men. In addition this setup eliminates huge costs associated with retail premises and shops that are forced into putting large profit margins on their products. As a result our products are extremely competitively priced.